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There were days when a lot of companies followed product oriented approach. A brilliant idea dawned on them and they mustered all their efforts in launching that product. The end result? Failure! Yes it seemed liked a unique way for investment but hey, was anybody willing to ‘purchase’ and ‘use’ it? Nah! The shelf life certainly said so.
Hence, a paradigm short towards marketing oriented approach was inevitable. And this is the reason why the market researchers jump in to save the day.
The cliché that market researchers are only end up manipulating numbers is far too old and untrue. To get into this field, the following skills will make you survive and get the best of out of the occupation.
The education requirement for pursuing a career in this discipline is a basic level bachelor’s degree in market research or a related field such as statistics, math, or computer science. This could be followed up by a master’s degree for advancement in career.
Studying and learning these following courses is going to form a strong basis to work in this occupation.
Indeed! It is a profession that has come forefront in recent years, and continues to be promising one with the pay check it offers. Here is a snippet of the industries where pursuing this job will help you purchase that ride you always dreamt of.
|Industry||Median Annual Wages|
|Management of companies and enterprises||65,750|
|Finance and insurance||61,320|
|Professional, scientific, and technical services||61,250|
Detailed statistics and state wise salary range can found on BLS website
So, the brand and the company stand in a better position to know how more of their products could be sold. The consumers are content that somebody out there is listening and catering to their needs, and your own salary figure is a reason enough for you to bloat with joy. Now this is what I call a ‘happy world’. Thanks to Market Research!